The complaint alleges that, throughout the Class Period, Stitch Fix, Inc. made numerous false and misleading statements to investors concerning the synergy between the Company’s Fix and Freestyle programs, and repeatedly denied claims that the Freestyle program could cannibalize the Company’s legacy Fix business. Specifically, Stitch Fix repeatedly assured investors that the Company’s Freestyle business was “an additive experience” and “complimentary” to the Fix business, that “the combination of those two things will allow us to address many more types of clients,” and that “we see solid growth in both sides of the business.” In truth, throughout the Class Period, Stitch Fix concealed the fact that these programs were not complimentary or additive. Stitch Fix knew that the Freestyle program would be much preferred to the Company’s original Fix model, and that the Freestyle program would inevitably cannibalize the Company’s legacy Fix business. As a result of these misrepresentations and omissions, Stitch Fix’s Class A common stock traded at artificially inflated prices during the Class Period. The truth began to emerge on December 7, 2021, when Stitch Fix announced a loss for its first quarter of 2022 and cut its full-year revenue projections, and admitted for the first time that, as a result of the “expansion into Freestyle” the Company “may experience short-term impacts of cannibalization.” As a result of these disclosures, Stitch Fix’s share price declined by $5.97 per share, or 24%, from a closing price of $24.97 per share on December 7, 2021, to a closing price of $19.00 per share on December 8, 2021. However, Stitch Fix continued to assure investors that this was a short-term problem. Then, on March 8, 2022, when Stitch Fix reported earnings for its second quarter of 2022, the Company offered a weak outlook for its third quarter of 2022 and cut its guidance for the full year. Stitch Fix attributed the guidance cut to “friction” between the Freestyle and Fix businesses. As a result of this disclosure, the price of Stitch Fix stock declined by $0.67 per share, or 6%, from $11.01 per share to $10.34 per share.